![]() ![]() ![]() ![]() Besides doing a lot of actual manufacturing in US cities, a lot of the actual design work is being done here as well. The Japanese car makers have been doing this for years. More importantly, it could give them favor with the US government and the American people who are getting more and more concerned that the US is loosing its edge, especially to S. You may think that I am crazy suggesting this, but even Apple’s competitors are seeing that if the products are designed and manufactured over here that they may be seen more favorably by consumers. They also understand that creating US designed products will be more strategic to the USA’s long term vision of making the US much more relevant in a time of globalization. This ad helps reinforce the idea that Silicon Valley is not going away and in fact will continue to be a major tech design center well into the future.īut I also believe that Apple has been reading the tea leaves and has seen how Congress and many of the American people are going down a track to try and bring more manufacturing back to the US. While the ads may not seem cool to some, for Apple these ads are very strategic and will run as long as it takes for Apple to hit home the message that the fruit of Apple’s labor starts here and regardless of where they are manufactured, these are American bred products.Īpple has always been proud of the fact that they are an American company and more specifically, a major force in the growth of Silicon Valley that for decades has been and still remains the epicenter of all things tech. There was a recent report that Apple’s current “Designed in California” ads were not a hit with consumers and various writers who reported on this urged Apple to change them and to start bringing out cool ads again. ![]()
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